Sunrise 2027: What is it – and why does it matter to your business?
“Sunrise 2027” refers to the global acceptance of 2D barcodes at POS and PoC:
In addition to EAN/UPC, GS1 DataMatrix and QR with GS1 Digital Link
should be readable by end of 2027. 2D codes combine GTIN, batch/lot, expiry date,
and serial number in a single symbol and enable digital services via scan.
Image: stock photo
29 Aug 2025
4 min read
Business relevance
Why does this matter for your company right now?
✓Compliance & market access: 2D acceptance at POS/PoC is expected; transition period for 1D+2D.
✓Data depth & efficiency: More information per code, less label space, cleaner layouts.
✓Recalls & safety: targeted recalls, better product safety, anti-counterfeiting.
✓Customer experience: product info & service via scan – no app required.
✓Scalability: one data model for retail, e-commerce, logistics, service, and marketing.
Technology in a nutshell
In practice, two standards dominate: GS1 DataMatrix (often industry/healthcare) and
QR Code with GS1 Digital Link (ideal for retail & D2C). The Digital Link connects the GTIN
to a structured URL — so the same code can deliver price/stock at checkout and direct customers
to product content online. Requirements include correct GS1 Application Identifiers (AIs),
suitable module size & quiet zone, and verification according to ISO/IEC 15415.
How it works: GS1 Digital Link in 2D barcodes
GS1 Digital Link connects a product to the web via a 2D barcode (QR or GS1 DataMatrix).
The code contains the GTIN and — optionally via GS1 AIs — extra data such as batch/lot, expiry date,
or serial number. Result: One code covers marketing, compliance, and logistics — with a single scan.
How it works: components of GS1 Digital Link