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What is GS1 Digital Link?

GS1 Digital Link is a revolutionary standard that transforms traditional barcodes into smart, web-enabled identifiers. It bridges the physical and digital worlds by encoding web URLs directly into QR codes, making every product instantly connected to the internet.

Barcode Maker Software

Mobile Ready

Scan with any smartphone camera app - no special barcode scanner needed. Instant access to product information, authenticity verification, and more.

Global Standard

Built on GS1 standards used worldwide by millions of companies. Ensures interoperability and trust across global supply chains.


Dynamic Content

Unlike static barcodes, GS1 Digital Links can be updated dynamically to show current information, promotions, or redirect to new destinations.

How It Works?

Barcode Maker Software

How GS1 Digital Link Works with 2D Barcodes

GS1 Digital Link connects a product to the web using a 2D barcode, like a QR code or Data Matrix. The barcode contains a link with the product’s GTIN (Global Trade Item Number). This turns the product into a scannable web entry point.

Brands can add extra details to the link, such as:

  • Batch or lot number
  • Expiration date
  • Serial number (for individual items)

This makes it easy to access product info, trace items, and support smart packaging. One barcode can handle marketing, compliance, and logistics – all in one scan.

Why GS1 Digital Link is Game-Changing

Transform your business operations and customer relationships with intelligent,
connected products that deliver value at every touchpoint.

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Enhanced Product Authentication

Combat counterfeiting with verifiable digital identities that consumers can instantly verify

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Better Customer Experience

Provide instant access to manuals, warranty info, support, and product registration

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Analytics and Insights

Track scan rates, geographic data, and consumer behavior to optimize marketing strategies

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Increased Consumer Engagement

Direct consumers to rich product information, reviews, tutorials, and personalized content

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Supply Chain Transparency

Enable full traceability from manufacturer to consumer with detailed journey information

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Regulatory Compliance

Meet increasing regulatory requirements for product information and traceability

Create GS1 Digital Links with
Professional TEC-IT Tools

For over 25 years, TEC-IT has been the trusted leader in barcode technology.
Our comprehensive suite of tools makes creating GS1 Digital Links simple and professional.

Barcode Maker Software

Barcode Studio

Professional software for advanced GS1 Digital Link QR code creation.

  • Professional Design Tools
  • Batch Processing
  • Database Integration
  • High-Quality Output
TFORMer Designer

TFORMer Designer

Label designer with built-in GS1 Digital Link support for complex layouts.

  • Visual Form Designer
  • Template Library
  • Dynamic Data Binding
  • Multi-Format Export
Online Barcode Generator

Online Barcode Generator

Instant GS1 Digital Link QR code generation through our web-based platform.

  • Instant Generation
  • No Software Required
  • Multiple Formats
  • Easy Integration